J.CO is owned by Johnny Andrean, a stylist and owner of a Bread talk shops network in Indonesia. J.CO was inspired from donuts in US. Johnny who often go on business trip to US, get to taste many donuts with different flavors and uniqueness. At first, he wanted to purchase an US donuts franchise, but he found out some limitations of the product. Its on the basic ingredients and production process that lacks in quality control.
Thus Johnny decided to develop his own donut without getting the US donut franchise. He chose to produce a perfect shape and taste from donuts that he had tried in the US, focusing specially on the quality of the basic ingredients and production process.
When he came back to Indonesia, he then develop a donut shop with concept, shape and taste that are similar with the donuts shop in US. Johnny so far have seen none of the donuts shop in Indonesia have open kitchen concept, thus he started it on J.CO. So, apart from having different taste, the shop concept is also made as open kitchen so the consumers can view various attractions in the making of donuts, right from the mixing up ingredients up to the ready to be sold donuts.
Their donuts were made by machines, be it during the mixing up of ingredients, cooking and topping up the donuts. The only human force involved was only during the shaping of the donuts. That is also with the help of the shapers that is used.
All the machines used where fully imported from US. The same with the basic ingredients, more than 50% of it were imported from overseas. Like the chocolate, they were imported from Belgium and milk from New Zealand. Also, for the drinks, their ingredients were mostly imported too. The coffee bean some were imported from Italy and Costa Rica. With these, J.CO is positioned to be the premium quality products in Indonesia’s donuts market.
Some might say that J.CO’s logo is in resemblance with Starbuck’s logo, but do take careful look at it. Its different. The circular border might be the same, but that’s not a trademark. J.CO Donuts & Coffee uses the symbol of Peacock in their logo. Peacock here symbolize beauty, elegant, soft and eternity.
The beauty and softness is reflected from the taste and shapes of the donuts. While eternity can be seen from the consumer’s loyalty that willing to stand the long queue at the shops just to get their favorite J.CO donuts.
Each donuts were named creatively according to the toppings and flavors. It creates an uniqueness and easy to remember name, For example, Cheese Me Up is a name for the donuts with melted cheese on top. Tira Miss U is a name of the donuts with tiramisu topping.
It took Johnny three years before launching J.CO Donuts & Coffee in the Indonesian market. This three years were used to prepare the standard and operating procedure, choosing the basic ingredients, fixing the product’s quality and production process and the business operation.
After all, here comes J.CO to our market. The first shop was opened in Supermall Karawaci at Tangerang (not far from Jakarta) on the 26th of June 2005. The J.CO Donuts & Coffee in Indonesia were all controlled and owned by Jhonny himself, whilst the overseas shops were franchised, in which we all knew that Singapore’s J.CO Donuts & Coffee franchise is owned by BreadTalk group.
J.CO is now open for franchise and spreading wide overseas. Keep on J.CO-ing and enjoy…
The rest of the J.CO’s:
- J.CO Donuts & Coffee Pekanbaru Indonesia
- Last Cafe Session in Singapore’s J.CO
- J.CO Donuts & Coffee for Breakfast
- J.CO Singapore’s Review
- More J.CO Donuts Pictures
- J.CO Singapore Opening Soon
- J.CO Craving
- J.CO Sunway Pyramid 2
- J.CO Donuts & Coffee Franchise
- J.CO Donuts & Coffee Intro
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July 22nd, 2008 at 1:08 pm
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